Manager, DTC Merchandising, HOKA

【本ポジションについて】
The Manager, DTC Merchandising for HOKA will lead and direct the execution of HOKA seasonal directives and key initiatives for DTC channels across all product departments (Footwear, Apparel and Accessories). This role is responsible for overseeing DTC Merchandising Specialists and Allocation team members, while working closely with the Senior Manager of HOKA Japan Merchandising on all elements of the value proposition (Right Product at the Right Place at the Right Time).

Leveraging DTC insights, trends, data, brand and category strategies, this role leads the seasonal Japan DTC assortments and product flow planning in support of HOKA’s financial goals and long-term brand strategy. In addition to owning execution, this position is accountable for translating mid- to long-term brand and product strategies into differentiated assortments and flow plans by store and channel, aligned with each store’s concept and target consumer.

This role builds strong partnerships with key cross-functional stakeholders including Marketing, E-commerce, VMD, Integrated Planning, Supply Planning, Logistics, Real Estate, and Retail teams to ensure best-in-class brand expression and commercial performance across HOKA-owned channels (HOKA.com, Full Price Stores, and Outlet Stores).

At its core, this role leads all elements of Japan DTC assortment planning, buy execution, and in-season management, while establishing disciplined, consistent, and scalable merchandising processes for the DTC business. The Manager partners closely with Japan leadership and Global teams to represent Japan market needs during GTM meetings, including providing structured input and engaging in discussions with Global Category MD and Global DTC MD teams.

Additionally, this role partners with Marketing, E-commerce and VMD teams to create consistent head-to-toe expressions and seasonal storytelling, bringing footwear and apparel together in key looks that drive consumer engagement and brand momentum.