- 本社採用
- 正社員
Retention Marketing Associate
Deckers Japan 合同会社
| 採用情報 | |
|---|---|
| 定員 | 1 名 |
| 1 | 【本ポジションについて】 • Manage retention marketing program including broadcast emails, triggered emails and LINE communication for all applicable brands • Enhance segmentation and personalization in customer communication to increase retention, loyalty and lifetime value, and to reduce churn/opt-out rate |
| 2 | 【業務内容（職責）】 ※ (%)は全体の業務に対する割合を指します 20% Customer Communication Design • Design the customer communication calendar collaborating with the eCommerce/Retail/Brand Marketing team for all applicable brands, based on the focus products/marketing activations/promotions/key digital and retail initiatives. • Define audiences for each campaign to maximize engagement. • Leverage customer data to develop personalized experience. • Implement AB testing plan when applicable to gain analysis and insight into email/LINE subscriber behavior. 35% Email Marketing • Be responsible in planning, executing and reviewing automated behavioral and educational emails by collaborating with the partnered vendor and global digital technology team. • Build relevant audience for each campaign in Cordial. • Responsible for forecasting and tracking KPIs for email channel. 25% LINE Messaging • Be responsible in planning and executing LINE communication by collaborating with the partnered vendor and internal brand marketing team. • Build relevant audience for each campaign in Amperity. • Responsible for forecasting and tracking KPIs for LINE messaging. 20% Data Management & Reporting • Analyze CRM campaign performance data and drive improvements through scalable strategies. • Track KPIs and report weekly/monthly/quarterly to the stakeholders to capture the insights and actionable items. • Identify and isolate data issues, provide resolution by troubleshooting or engaging other related technology groups. ※副業禁止 |
| 3 | 【応募要件】 <Education/Certifications> • Bachelor’s degree in Business, Marketing or Economics; Masters a plus <Work Experience> • 3-5 years managing loyalty marketing and/or CRM for a multi-channel retail company (experience with LINE/SMS/Push marketing as well as email a plus) • Strong track record of building, optimizing and scaling effective CRM channel campaigns for a diverse range of initiatives • Automated email/LINE campaign management • Experience with ESP (Cordial or similar) and CDP (Amperity or similar) with database query skills are highly preferred • Experience with LINE communication and/or LINE ID integration are highly preferred • Customer segmentation/personalization • Reporting and analytics <Skills/Competencies> • English communication skills (Intermediate) • Advanced computer skills including MS Word, Excel, and Power Point • Highly analytical and data-driven decision maker • Strong leadership skills and experience working across a large matrix organization with the ability to influence, work collaboratively, and gain consensus. • Excellent project and change management skills • Skilled at interpreting data and extracting key insights • Excellent written, oral and presentation communication skills • Proven ability to establish and maintain effective working relationships across backgrounds, borders, functions • Self-starter who can establish process and produce deliverables All leaders at Deckers Brands must be able to demonstrate our leadership behaviors – • Come As You Are • Better Together • Commit To Create |
| 4 | 【Work Environment】 ◇日本のニーズや文化的違いを理解してくれる、グローバルのチームメンバー ◇リモートワーク可能 (職責上で出社の必要がなければ、オフィスに出社する必要はありません。通勤にかかる時間やストレスを軽減し、自身のライフスタイルに合わせて働くことができます。） ◇コアタイム無しのフレックスタイム制 (6:00 AM~10:00 PM) ◇企業型確定拠出年金制度 ◇病気等、万が一の場合に備える団体保険（長期障害所得補償含む) ◇自社ブランドの従業員割引 ◇カジュアルなドレスコード |
| 5 | 【Holidays and Leaves】 ※124 holidays per year (2019) 土日および祝日 有給休暇 年末年始休暇 慶弔休暇 傷病休暇、 産前・産後休暇、育児休暇、子の看護のための休暇 介護休暇 特別休暇 |
| 6 | ※副業・兼業不可 |
| 勤務地 |
<Deckers Japan 本社> 東京都港区麻布台一丁目3番1号 麻布台ヒルズ森JPタワー27F 東京都 |
| 募集拠点 |
Deckers Japan 合同会社 東京都港区麻布台一丁目3番1号 麻布台ヒルズ森JPタワー27F |
| 企業情報 | |
|---|---|
| 会社名 | デッカーズジャパン合同会社 |
| 設立 | 2009年2月 |
| 本社 | 〒106-0041 東京都港区麻布台一丁目3番1号 麻布台ヒルズ森JPタワー27F |
| VP＆GM | 髙桑 真 |
| 事業内容 | - 靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等の販売、卸売及び輸入 - インターネットを利用して、靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等を通信販売すること - 前各号に付帯関連する一切の業務 |
| 取扱ブランド | UGG®, HOKA®, Teva® |
| 取引銀行 | 香港上海銀行 東京支店 みずほ銀行 日本橋支店 |
| 親会社 | Deckers Outdoor Corporation （NYSE上場 Code：DECK） http://www.deckers.com/ |
