Deckers Japan 合同会社
◆ 主な役割：
Working alongside the Director, HOKA, the Manager, Channel Marketing, HOKA, is responsible for developing and implementing the GTM strategy across our strategic wholesale partners, DTC retail stores, HOKA.com, social and brand paid media. This passionate and confident leader will lead a team of 3 experts owning the pre-season GTM planning for the channels including visual merchandising planning, sell-in support as well as in-season channel and consumer brand initiatives including POPs, window graphic change-outs, in-store brand experiences, wholesale account promotions, digital content and channel planning.
This is a playing manager role, therefore in addition to leading, guiding and growing the team members, this individual also will be working directly with key wholesale accounts and it is important that, in alignment with the HOKA sales team, they develop a strategic seasonal and annual plan for each partner, in partnership with Director, HOKA.
This critical position works closely with a wide range of internal teams to ensure the GTM plans align and complement brand strategies. This includes; HOKA Japan Marketing, Sales, Merchandising, Operations, DTC Retail, Ecom, Global Marketing, Global Creative. Within Japan Marketing organization, this individual will particularly work closely with Field Experience Representative Team to develop instore physical experiences for consumers and store staff, and with Integrated Marketing Manager to bring the brand content and campaigns to life in the channels.
| 採用情報 | |
|---|---|
| 定員 | 1 名 |
| 1 | 【本ポジションについて】 Working alongside the Director, HOKA, the Manager, Channel Marketing, HOKA, is responsible for developing and implementing the GTM strategy across our strategic wholesale partners, DTC retail stores, HOKA.com, social and brand paid media. This passionate and confident leader will lead a team of 3 experts owning the pre-season GTM planning for the channels including visual merchandising planning, sell-in support as well as in-season channel and consumer brand initiatives including POPs, window graphic change-outs, in-store brand experiences, wholesale account promotions, digital content and channel planning. This is a playing manager role, therefore in addition to leading, guiding and growing the team members, this individual also will be working directly with key wholesale accounts and it is important that, in alignment with the HOKA sales team, they develop a strategic seasonal and annual plan for each partner, in partnership with Director, HOKA. This critical position works closely with a wide range of internal teams to ensure the GTM plans align and complement brand strategies. This includes; HOKA Japan Marketing, Sales, Merchandising, Operations, DTC Retail, Ecom, Global Marketing, Global Creative. Within Japan Marketing organization, this individual will particularly work closely with Field Experience Representative Team to develop instore physical experiences for consumers and store staff, and with Integrated Marketing Manager to bring the brand content and campaigns to life in the channels. |
| 2 | 【業務内容（職責）】 ※ (%)は全体の業務に対する割合を指します ■20%：Seasonal and annual Channel Marketing Strategy Development • Lead team members to develop full-year marketing plan for all channels ; • Set up omni-channel full year/ seasonal / monthly activity calendar • Understand the insight of runners, hikers and lifestyle consumers that are unique to each channel and account and act as a consumer expert ■40%：Pre-&In-Season Trade Marketing • Plan and execute seasonal trade shows • Catalogue creation and B2B tool readiness by working with MD, Tech, Operations and Global product marketing team • Create and deliver channel specific marketing assets, including in-store POPs, graphics, GWPs, digital banners in alignment with the rest of Japan Marketing team, working with external production agencies • Design, build and maintain shop-in-shop spaces in partnership with Sales team and visual merchandizing specialist, as well as Merchandising team ■35%：Leading the team • Lead and support 3 channels experts (DTC Retail Marketing, Visual Merchandising and Digital Marketing) • When needed, act as the point of contact with other local Channel leads (Sales, DTC Retail and EC) as well as Global and other regional teams ■5%：Operations • Budget planning and management • Marketing order management • In-store collateral management ※副業・兼業不可 |
| 3 | 【Education/ Experience】 • Bachelor’s degree • 8+ years related marketing experience including trade, retail, product and digital marketing • People management experience is a must • Experience organizing and supporting online and physical presence with wholesale accounts or directly owned stores, executing marketing initiatives around consumer-driven objectives • Managing multiple projects and developing project plans and managing budgets • Proven networking and relationship-building experience required • Footwear/retail experience preferred. • Experience and/or interest in running, fitness, lifestyle (fashion, sneakers) or outdoors preferred 【Skills/Competencies】 • Strong written and verbal communication skills in Japanese to interact with colleagues and the executive management professionally • A high level of English proficiency is required. • Organized and disciplined • Able to find solutions to complex or ambiguous problems • Innovative manager with people & processes • Strong interpersonal skills with ability to navigate internal organization • Ability to use independent judgment in performing all duties of the position All leaders at Deckers Brands must be able to demonstrate our leadership behaviors – • Come As You Are • Better Together • Commit To Create |
| 4 | 【Work Environment】 ◇日本のニーズや文化的違いを理解してくれる、グローバルのチームメンバー ◇リモートワーク可能 (職責上で出社の必要がなければ、オフィスに出社する必要はありません。通勤にかかる時間やストレスを軽減し、自身のライフスタイルに合わせて働くことができます。） ◇コアタイム無しのフレックスタイム制 (6:00 AM~10:00 PM) ◇企業型確定拠出年金制度 ◇病気等、万が一の場合に備える団体保険（長期障害所得補償含む) ◇自社ブランドの従業員割引 ◇カジュアルなドレスコード |
| 5 | 【Holidays and Leaves】 ※124 holidays per year (2019) 土日および祝日 有給休暇 年末年始休暇 慶弔休暇 傷病休暇、 産前・産後休暇、育児休暇、子の看護のための休暇 介護休暇 特別休暇 |
| 6 | ※副業・兼業不可 |
| 勤務地 |
<Deckers Japan 本社> 東京都港区麻布台一丁目3番1号 麻布台ヒルズ森JPタワー27F 東京都 |
| 募集拠点 |
Deckers Japan 合同会社 東京都港区麻布台一丁目3番1号 麻布台ヒルズ森JPタワー27F |
| 企業情報 | |
|---|---|
| 会社名 | デッカーズジャパン合同会社 |
| 設立 | 2009年2月 |
| 本社 | 〒106-0041 東京都港区麻布台一丁目3番1号 麻布台ヒルズ森JPタワー27F |
| VP＆GM | 髙桑 真 |
| 事業内容 | - 靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等の販売、卸売及び輸入 - インターネットを利用して、靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等を通信販売すること - 前各号に付帯関連する一切の業務 |
| 取扱ブランド | UGG®, HOKA®, Teva® |
| 取引銀行 | 香港上海銀行 東京支店 みずほ銀行 日本橋支店 |
| 親会社 | Deckers Outdoor Corporation （NYSE上場 Code：DECK） http://www.deckers.com/ |
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