Promotion & CRM specialist

このポジションの使命は、ボーコンセプトジャパンの小売事業の成長源トップ3の1つである“ロイヤリティプログラム”をリードし、ビジネスの拡大成長を実現させることです。
1, ACTIVATION & OPERATIONS (65%)
 Understanding strategies and KPIs of CRM, activate and operate the CRM program
 Action calendar: prepare action calendar in annual and monthly basis
 Member recruiting: support recruiting members, as retail-store joint actions, i.e. information tools and novelty, promoter support, training of store staffs, etc.
 Point program & campaigns/promotions: develop campaigns around point program, i.e. special GWP, double point, etc.
 Communication & contents management: manage newsletter via LINE/emails/DMs, including target set, contents preparations, delivery schedule.
 Experiences: plan and implement experiences, i.e. special event (off- and on-), workshop, etc
 1to1 interactions by store staff: support store staff to interact with potentials
 Others: by store support, i.e. new opening, outlet promotion
2, DATA CONSOLIDATIONS & ANALYSIS (15%)
 Monitor basic data, i.e. member registration, click rate, visits, etc. and share with Retail/Stores/Marketing.
 Consolidate data from multiple sources regularly, i.e. CRM data vs retail KPIs
 Analyse data regularly to understand effectiveness of actions
 Support SA to use dashboard smoothly
3, OTHER PROJECTS (10%)
 Part of PR related actions, i.e. New collection launch
 Part of contents creations, i.e. IDS case studies
 Any other actions beyond CRM/Digital/Retail Marketing
4, OTHERS (10%)
 Manage agencies and productions as partner to draw their abilities in a maximum way
 Develop strong teamwork with key internal partners (Marketing members, Retail, Store Managers, Store Staffs, Operations and Finance)
 Operate and monitor marketing budget for CRM actions