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Assistant Contents Producer, HOKA / eCommerce

拠点 デッカーズジャパン合同会社

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This role is responsible for creating digital contents as well as strategic direction on digital activation initiatives and communication strategy. Assistant Contents Producer is instrumental in ensuring trading KPI’s are continuously improved and regional content plans are executed to a high level by working with multiple stakeholders such as the merchandise team, brand marketing team, sales team, digital marketing team, eCommerce team and related 3rd vendors.

採用情報
1 【POSITION PURPOSE】

This role is responsible for creating digital contents as well as strategic direction on digital activation initiatives and communication strategy. Assistant Contents Producer is instrumental in ensuring trading KPI’s are continuously improved and regional content plans are executed to a high level by working with multiple stakeholders such as the merchandise team, brand marketing team, sales team, digital marketing team, eCommerce team and related 3rd vendors.
2 【ESSENTIAL JOB FUNCTIONS】

CONTENT MANAGEMENT(50%):
• Fully understand HOKA brand guideline and principles and ensure all activities adhering to these standards
• Oversee content and customer journey reporting and improve on related KPIs (from visitor to check out) to ensure HOKA site being trading effectively
• Work closely with trading, marketing, and merchandising related partners to ensure alignment across all channels
• Manage 3rd party tools to optimize the HOKA website and deliver relevant content experience for the own site and email.
• Weekly and monthly content performance reporting for HOKA website


ESTABLISH COMMUNICATION STRATEGY(40%):
• Creating the online content strategy to ensure the brand story and messages are delivered through the right touchpoint to the right customer segments at the right time with confirmation of online producer.
• Accountable for updating the trading calendar with eCommerce content plan
• Develop the test plans for on-site content, such as A/B testing for optimization
• Manage the content of emails for each segment and make sure to align with the content, marketing, and merchandise objectives
• Manage the relationship with our 3rd party agency and translation company to ensure all deliverables are completed on time and within budget together with online producer
• Research other similar brands and ensure the site exceeds what customers would expect when researching products, either to buy now, later in the season
• Learning latest SEO strategy and improve SEO enhancement for contents


LEARNING NEW TECHNOLOGIES & METHOTDS(10%):
• Responsible for managing a process that develops innovative thinking and the generation of new ideas related to functionality and usability
• Maintain advanced knowledge of online content management systems, image libraries, brand objectives, development needs and other creative functions to ensure best-in-class usability and digital medium presentations.
• Stay current with the latest ecommerce trends and technology to maintain competitiveness in the digital world and should provide innovative suggestions and solutions to leadership
3 【Education/Certifications】
• Bachelor’s Degree in related field preferred


【Work Experience】
• Experience digital content management in eCommerce at a brand is preferred
• Experience and knowledge of editing content sentences in Japanese within a certain tone and manner is required
• Experience and knowledge of creative web design, site functionality, usability and/or marketing is preferred
• Experiences of Salesforce Commerce Cloud or similar tool is nice to have
• Experience with project management, client relations, managing cross functional teams is a plus
• Experiences from Footwear/Outdoor/Fashion industry is a plus


【Skills/Competencies】
• Attention to detail
• Successfully drives results
• Ability to work and contribute in a team environment
• Must be a self-starter and be proactive
• Understands and able to convey the key differences and nuances between brand sites and product offerings
• Creative thinker
• Strong writing/editing contents in Japanese
• Basic level English
• Knowledge of Web Analytics
• Industry knowledge of creative design practices
• Estimating and reporting abilities
• Strong computer skills including MS Word, Excel, and Power Point
4 【Work Environment】
・Super Flextime system
Super Flextime system allows employees to decide their start and end hours each day between 7:00-22:00 with the range of prescribed total working hours per month.
(e.g. 8h per day × 20 business days→ 160 hours work per month)

・Work-From-Home option is available
5 【Office】
Yebisu Garden Place Tower 15F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6015 Japan
6 【Access】
JR Yamanote Line "Ebisu Station" east exit 5-minute walk
Tokyo Metro Hibiya Line "Ebisu Station" Exit 1 7-minute walk
7 【Benefits】
・Social Insurance (Employment, Worker’s accident, Health and Pension)
・Employee discount for our brands (UGG, Teva and HOKA ONE ONE)
・401(k) plan
・Group Life Insurance
・Commutation Allowance (up to 50,000 JPY per month)
・Merit Increase
8 【Holidays and Leaves】
※124 holidays per year (2019)

・Saturdays and Sundays are days off
・Additional 10 days of paid annual leaves
・New year holidays
・Special Leave
・Maternity leave
・Parental leave
・Medical leave
・Menstrual leave
勤務地

東京都

募集拠点

デッカーズジャパン合同会社

東京都渋谷区恵比寿恵比寿ガーデンプレイス 15階

企業情報
会社名 デッカーズジャパン合同会社
設立 2009年2月
本社 〒150-6015
東京都渋谷区恵比寿4-20-3 恵比寿ガーデンプレイスタワー15F
代表(職務執行者) ジェネラルマネージャー 伊藤 輝希
事業内容 - 靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等の販売、卸売及び輸入
- インターネットを利用して、靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等を通信販売すること
- 前各号に付帯関連する一切の業務
取扱ブランド UGG®, HOKA ONE ONE®, Teva®
取引銀行 香港上海銀行 東京支店
みずほ銀行 日本橋支店
親会社 Deckers Outdoor Corporation  (NYSE上場 Code:DECK)
http://www.deckers.com/

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