PR Associate/ HOKA ONE ONE

拠点 デッカーズジャパン合同会社


PR Associate は HOKA ONE ONEの日本におけるマーケティング戦略、マーケティングコーディネーション、ブランドマーケティング、PRのすべてを実行し、タイムリーかつ積極的な方法でブランドを日本市場にPRします。 


The PR Associate, Performance Lifestyle Group will be responsible for planning,
development, and execution of the marketing initiatives for HOKA ONE ONE in Japan.
Perform all aspects of Marketing Coordination, Brand Marketing, PR to promote the brands into the local market in timely and proactive manner.
All marketing plans/activities are to be reflective of the global strategy of the Brands.

70 %:
- Be responsible for the effective PR related activities of HOKA ONE ONE in Japan to improve brand positioning and awareness. Ensure timely planning, preparation, coordination and approvals of all Japan activations.
- Deliver marketing assets to appropriate communication channels and team.
- Coordinate PR agency to drive the maximum media exposure: Write Press releases, plan product lease and footwear giveaway, check the articles in timely manner.
- Report PR exposure to the team in a timely manner.
- Plan and Review of PR KPI on a project basis.
- Plan and manage Press preview co-working with PR agency
- Implement social influencers as brand social advocators.

20 %:
- Manage and handle the global seasonal brand image & data. Select key creative locally.
- Deliver artworks in a timely manner:
- Leverage and control outside design agency in a timely manner.
- Protect brand ID, tone and manner.

10 %:
- Assist digital marketing / PR Specialists for the production of sell in strategic planning documents and product launch promotion documents & calendar. Execute the instructed tasks in timely manner based on the brand calendars. Add improvements for more efficiency if needed.
- Working closely with other Marketing staff to support marketing activities whenever necessary.
3 【Education/Certifications】
・Bachelor’s degree

【Work Experience】
・3+ years PR experience.
・Experience of working in fashion/sports/footwear industry an advantage

・Passion in the brand and brand building in a new environment with local and international teams
・Ability to communicate with the Global Brand team and ensure a link between the Global and region.
・Proficient written and verbal Japanese and English
・Ability to prioritize work flow
・Highly motivated, a team player and a proactive self-starter
・Highly organized individual with excellent administration and project management skills and detail orientated
・Excellent negotiating and problem solving skills
・Ability to multi-task in a fast paced environment and be results orientated
・Ability to exercise good judgment, show initiative, and be proactive
・Positive, friendly and personal approach
・Customer centric approach to internal and external customers
・Ability to be flexible, resourceful, think out of the box and use initiative
・Familiarity with all products offered by Hoka One One
・Proficiency in Word, Excel, Power point, Photoshop and illustrator.
4 【Work Environment】
・Super Flextime system
Super Flextime system allows employees to decide their start and end hours each day between 7:00-22:00 with the range of prescribed total working hours per month.
(e.g. 8h per day × 20 business days→ 160 hours work per month)

・Work-From-Home option is available
5 【Office】
Yebisu Garden Place Tower 15F, 4-20-3 Ebisu, Shibuya-ku, Tokyo 150-6015 Japan
6 【Access】
JR Yamanote Line "Ebisu Station" east exit 5-minute walk
Tokyo Metro Hibiya Line "Ebisu Station" Exit 1 7-minute walk
7 【Benefits】
・Social Insurance (Employment, Worker’s accident, Health and Pension)
・Employee discount for our brands (UGG, Teva and HOKA ONE ONE)
・401(k) plan
・Group Life Insurance
・Commutation Allowance (up to 50,000 JPY per month)
・Merit Increase
8 【Holidays and Leaves】
※124 holidays per year (2019)

・Saturdays and Sundays are days off
・Additional 10 days of paid annual leaves
・New year holidays
・Special Leave
・Maternity leave
・Parental leave
・Medical leave
・Menstrual leave




東京都渋谷区恵比寿恵比寿ガーデンプレイス 15階

会社名 デッカーズジャパン合同会社
設立 2009年2月
本社 〒150-6015
東京都渋谷区恵比寿4-20-3 恵比寿ガーデンプレイスタワー15F
代表(職務執行者) ジェネラルマネージャー 伊藤 輝希
事業内容 - 靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等の販売、卸売及び輸入
- インターネットを利用して、靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等を通信販売すること
- 前各号に付帯関連する一切の業務
取扱ブランド UGG®, HOKA ONE ONE®, Teva®
取引銀行 香港上海銀行 東京支店
みずほ銀行 日本橋支店
親会社 Deckers Outdoor Corporation  (NYSE上場 Code:DECK)