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Integrated Marketing Manager, HOKA

拠点 Deckers Japan 合同会社

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The JP Integrated Marketing Manager is responsible for developing the Japan integrated seasonal marketing plans. This newly created role is critical to building a strategic go-to-market plan and seamless execution that thoughtfully considers how the consumer will experience HOKA in all touchpoints. This individual will advocate for Japan specific needs to Global Brand Marketing team and apply the global GTM strategy to the unique needs of the JP marketplace and consumer. This role will work with all HOKA Japan teams (DTC, Sales, MD and Operation) to develop a local integrated marketing plan.

Integrated Marketing Manager, HOKA

The JP Integrated Marketing Manager is responsible for developing the Japan integrated seasonal marketing plans. This newly created role is critical to building a strategic go-to-market plan and seamless execution that thoughtfully considers how the consumer will experience HOKA in all touchpoints. This individual will advocate for Japan specific needs to Global Brand Marketing team and apply the global GTM strategy to the unique needs of the JP marketplace and consumer. This role will work with all HOKA Japan teams (DTC, Sales, MD and Operation) to develop a local integrated marketing plan.

採用情報
定員 1 名
1 【本ポジションについて】

The JP Integrated Marketing Manager is responsible for developing the Japan integrated seasonal marketing plans. This newly created role is critical to building a strategic go-to-market plan and seamless execution that thoughtfully considers how the consumer will experience HOKA in all touchpoints. This individual will advocate for Japan specific needs to Global Brand Marketing team and apply the global GTM strategy to the unique needs of the JP marketplace and consumer. This role will work with all HOKA Japan teams (DTC, Sales, MD and Operation) to develop a local integrated marketing plan.
2 【主な業務について】
※ (%)は全体の業務に対する割合を指します


■ Seasonal marketing plans(50%):


• Take ownership of aligning all channel marketing teams to transforming strategic initiatives into a comprehensive integrated marketing plan.
• Serve as the primary marketing contact for the Japan EC team, Sales team and DTC team for seasonal planning and brief seasonal marketing initiatives to those teams.
• Lead the local creative development and implementation work across all physical and digital channels.
• Master the insight of Japan consumers ranging from the most extreme types of runners to joggers and walkers, and to lifestyle consumers of all age groups and genders

■ People manager(25%):


• Lead, grow and mentor several direct reports, each responsible for specific marketing channels.
• Identify and set action items for individual growth opportunities of team members
• Follow through with set action items and regularly monitor progress through frequent 1:1 touch-base meetings
• Share great marketing executions from other brands with Japan Marketing team to inspire team members to strive for the highest quality of work

■ Communication hub(15%):


• Be the “face of” Japan Hoka Marketing, working collaboratively with Global Marketing, Omni-marketing and Product teams, as well as other regional marketing teams to learn from their case studies, influence decision-making upstream and share accomplishments and learnings from Japan to the world

■ Analytics and research(10%):


• Capture feedback and analyze performance of campaigns and initiative
• Assist Marketing Director with consumer research work, both qualitative and quantitative in order to help the entire HOKA Japan team’s collective decision-making as well as feeding found data into seasonal marketing planning
3 【Education/Certifications】

• Bachelor’s degree
• 10+ years’ experience in a related role overseeing digital marketing, paid media, social media management etc.
• Experience with project management
• Experience operating effectively across cross functional teams
• Footwear or related industry experience is a plus
• Working with eCommerce teams
• Experience working with various project management tools and communications tools preferred

【Skills/Competencies】
• Strong written and verbal communication skills in both English and Japanese to interact with colleagues and the executive management professionally
• Organized and disciplined
• Able to find solutions to complex or ambiguous problems
• Highly intelligent, self-directing and self-confident leader
• Knowledgeable in current trends
• Innovative manager with people & processes
• Strong interpersonal skills with ability to navigate internal organization
• Experience working effectively in cross-functional capacities, satisfying the needs of diverse stakeholders, and often working under the pressure of competing and sometimes conflicting priorities.
• Ability to use independent judgment in performing all duties of the position
• Love of running is a must
4 【Work Environment】

◇日本のニーズや文化的違いを理解してくれる、グローバルのチームメンバー
◇リモートワーク可能 (職責上で出社の必要がなければ、オフィスに出社する必要はありません。通勤にかかる時間やストレスを軽減し、自身のライフスタイルに合わせて働くことができます。)
◇コアタイム無しのフレックスタイム制 (6:00 AM~10:00 PM)
◇企業型確定拠出年金制度
◇病気等、万が一の場合に備える団体保険(長期障害所得補償含む)
◇自社ブランドの従業員割引
◇カジュアルなドレスコード
5 【Holidays and Leaves】
※124 holidays per year (2019)

土日および祝日
有給休暇
年末年始休暇
慶弔休暇
傷病休暇、
産前・産後休暇、育児休暇、子の看護のための休暇
介護休暇
特別休暇
勤務地

東京都

募集拠点

Deckers Japan 合同会社

東京都渋谷区恵比寿恵比寿ガーデンプレイス 15階

企業情報
会社名 デッカーズジャパン合同会社
設立 2009年2月
本社 〒150-6015
東京都渋谷区恵比寿4-20-3 恵比寿ガーデンプレイスタワー15F
代表(職務執行者) ジェネラルマネージャー 伊藤 輝希
事業内容 - 靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等の販売、卸売及び輸入
- インターネットを利用して、靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等を通信販売すること
- 前各号に付帯関連する一切の業務
取扱ブランド UGG®, HOKA ONE ONE®, Teva®
取引銀行 香港上海銀行 東京支店
みずほ銀行 日本橋支店
親会社 Deckers Outdoor Corporation  (NYSE上場 Code:DECK)
http://www.deckers.com/

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