- 本社採用
- 正社員
Manager, Integrated Marketing, HOKA
Deckers Japan 合同会社
【本ポジションについて】
The JP Integrated Marketing Manager is responsible for developing the Japan integrated seasonal marketing plans. This role is critical to building a strategic go-to-market plan and seamless execution that thoughtfully considers how the consumer will experience HOKA in all touchpoints. This individual will advocate for Japan specific needs to Global Brand Marketing team and apply the global GTM strategy to the unique needs of the JP marketplace and consumer. This role will work with all HOKA Japan teams (DTC, Sales, MD and Operation) to develop a local integrated marketing plan.
| 採用情報 | |
|---|---|
| 定員 | 1 名 |
| 1 | 【本ポジションについて】 The JP Integrated Marketing Manager is responsible for developing the Japan integrated seasonal marketing plans. This role is critical to building a strategic go-to-market plan and seamless execution that thoughtfully considers how the consumer will experience HOKA in all touchpoints. This individual will advocate for Japan specific needs to Global Brand Marketing team and apply the global GTM strategy to the unique needs of the JP marketplace and consumer. This role will work with all HOKA Japan teams (DTC, Sales, MD and Operation) to develop a local integrated marketing plan. |
| 2 | 【業務内容】 50%：Seasonal marketing planning and execution • Take ownership of aligning all marketing members including channel marketing, PR, SPOMA, FER to transforming strategic initiatives into a comprehensive integrated marketing plan. • Work with the Integrated Marketing team member on the local creative development and implementation work across all physical and digital channels with primary focus on paid media (OOH, Digital, TV etc). • Master the insight of Japan consumers ranging from the most extreme types of runners to joggers and walkers, and to lifestyle consumers of all age groups and genders 25%：People manager • Lead, grow and mentor several direct reports; 1 integrated marketing associate and 1 PR specialist • Identify and set action items for individual growth opportunities of team members • Follow through with set action items and regularly monitor progress through frequent 1:1 touch-base meetings • Share great marketing executions from other brands with Japan Marketing team to inspire team members to strive for the highest quality of work 15%：Communication hub • Be the “face of” Japan Hoka Marketing, working collaboratively with Global Marketing teams, as well as other regional marketing teams to learn from their case studies, influence decision-making upstream and share accomplishments and learnings from Japan to the world 10%：Analytics and research • Capture feedback and analyze performance of campaigns and initiatives • Assist HOKA Brand Director with consumer research work, both qualitative and quantitative in order to help the entire HOKA Japan team’s collective decision-making as well as feeding found data into seasonal marketing planning ※副業禁止 |
| 3 | 【Education/ Experience】 • Bachelor’s degree • 10+ years’ experience in a related role overseeing creative development, paid media and influencer management etc. • Experience with project management • Experience operating effectively across cross functional teams • Footwear or related industry experience is a plus • Experience working with various project management tools and communications tools preferred 【Skills/Competencies】 • Strong written and verbal communication skills in both English and Japanese to interact with colleagues and the executive management professionally • Organized and disciplined • Able to find solutions to complex or ambiguous problems • Highly intelligent, self-directing and self-confident leader • Knowledgeable in current trends • Innovative manager with people & processes • Strong interpersonal skills with ability to navigate internal organization • Experience working effectively in cross-functional capacities, satisfying the needs of diverse stakeholders, and often working under the pressure of competing and sometimes conflicting priorities. • Ability to use independent judgment in performing all duties of the position • Love of running is a must All leaders at Deckers Brands must be able to demonstrate our leadership behaviors – • Come As You Are • Better Together • Commit To Create |
| 4 | 【Work Environment】 ◇日本のニーズや文化的違いを理解してくれる、グローバルのチームメンバー ◇リモートワーク可能 (職責上で出社の必要がなければ、オフィスに出社する必要はありません。通勤にかかる時間やストレスを軽減し、自身のライフスタイルに合わせて働くことができます。） ◇コアタイム無しのフレックスタイム制 (6:00 AM~10:00 PM) ◇企業型確定拠出年金制度 ◇病気等、万が一の場合に備える団体保険（長期障害所得補償含む) ◇自社ブランドの従業員割引 ◇カジュアルなドレスコード |
| 5 | 【Holidays and Leaves】 ※124 holidays per year (2019) 土日および祝日 有給休暇 年末年始休暇 慶弔休暇 傷病休暇、 産前・産後休暇、育児休暇、子の看護のための休暇 介護休暇 特別休暇 |
| 6 | ※副業・兼業不可 |
| 勤務地 |
<Deckers Japan 本社> 東京都港区麻布台一丁目3番1号 麻布台ヒルズ森JPタワー27F 東京都 |
| 募集拠点 |
Deckers Japan 合同会社 東京都港区麻布台一丁目3番1号 麻布台ヒルズ森JPタワー27F |
| 企業情報 | |
|---|---|
| 会社名 | デッカーズジャパン合同会社 |
| 設立 | 2009年2月 |
| 本社 | 〒106-0041 東京都港区麻布台一丁目3番1号 麻布台ヒルズ森JPタワー27F |
| VP＆GM | 髙桑 真 |
| 事業内容 | - 靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等の販売、卸売及び輸入 - インターネットを利用して、靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等を通信販売すること - 前各号に付帯関連する一切の業務 |
| 取扱ブランド | UGG®, HOKA®, Teva® |
| 取引銀行 | 香港上海銀行 東京支店 みずほ銀行 日本橋支店 |
| 親会社 | Deckers Outdoor Corporation （NYSE上場 Code：DECK） http://www.deckers.com/ |
