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Consumer Engagement & Loyalty Manager (英文)

拠点 Deckers Japan 合同会社

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Manager, Consumer Engagement & Loyalty works closely with omni channel teams, global marketing and analytics team to define key consumer segments and design contact strategies and consumer journeys. He or she will own Japan consumer engagement strategy and rapidly elevate personalized CRM, drive Loyalty program expansion and ultimately improve the engagement and profitability of each individual consumer.

採用情報
1 【本ポジションについて】

Manager, Consumer Engagement & Loyalty works closely with omni channel teams, global marketing and analytics team to define key consumer segments and design contact strategies and consumer journeys. He or she will own Japan consumer engagement strategy and rapidly elevate personalized CRM, drive Loyalty program expansion and ultimately improve the engagement and profitability of each individual consumer.
2 業務内容(職責)

※ (%)は全体の業務に対する割合を指します

■ Develop/Integrate/Optimize CRM contact strategies & consumer journeys (50%)

• Develop long-term CRM strategy for all brands by leveraging new & existing tools aligning with the brand heads and the channel leads to create a roadmap.
• Based on the global guideline, Define and deliver strategic consumer journey maps that consider an array of communication contacts and channels (wholesale, owned retail, ecom).
• Oversee the loyalty/membership programs, including ongoing measurement and refinement to ensure program is delivering value to both customers and Deckers.
• Champion customer data capture and Loyalty enrollment across DTC (including marketing, site, store, operations and technology teams)

■ Retention Marketing (30%):

• Design and partner to execute integrated multi-channel programs that focus on early life retention, stimulate brand engagement and increase customer LTV by leveraging existing triggered email/automated programs.
• Be responsible in planning and executing automated behavioral emails and geo targeting email programs by collaborating with the global digital technology team.
• Responsible for forecasting and tracking KPIs for Email channel


■ Data Management & Reporting (20%):

• Analyze CRM campaign performance data and drive improvements through scalable strategies
• Track KPIs and report weekly/monthly/quarterly to the stakeholders to capture the insights and actionable items that influence future CRM strategies.
• Collaborate with the global technology team to manage CRM data and enhance process within Oracle Responsys.
Identify and isolate data issues, provide resolution by troubleshooting or engaging other related technology groups.

※副業・兼業不可
3 【Work Experience】

• 5-7 years managing loyalty marketing and/or CRM for a multi-channel retail company (experience with SMS/Push marketing as well as email a plus)
• Strong track record of building, optimizing and scaling effective CRM channel campaigns for a diverse range of initiatives
• Reporting and analytics
• Personalization and automated campaign management
• International experience a plus

【Skills/Competencies】

• Business level English communication skills: verbal and written
• Highly analytical and data-driven decision maker
• Strong leadership skills and experience working across a large matrix organization with the ability to influence, work collaboratively, and gain consensus.
• Excellent project and change management skills
• Skilled at interpreting data and extracting key insights
• Experience with Cordial (or similar) and database query skills, Tableau and JavaScript are highly preferred
• Excellent written, oral and presentation communication skills
• Proven ability to establish and maintain effective working relationships across backgrounds, borders, functions
• Self-starter who can establish process and produce deliverables

4 【Work Environment】

◇日本のニーズや文化的違いを理解してくれる、グローバルのチームメンバー
◇リモートワーク可能 (職責上で出社の必要がなければ、オフィスに出社する必要はありません。通勤にかかる時間やストレスを軽減し、自身のライフスタイルに合わせて働くことができます。)
◇コアタイム無しのフレックスタイム制 (6:00 AM~10:00 PM)
◇企業型確定拠出年金制度
◇病気等、万が一の場合に備える団体保険(長期障害所得補償含む)
◇自社ブランドの従業員割引
◇カジュアルなドレスコード
5 【Holidays and Leaves】
※124 holidays per year (2019)

土日および祝日
有給休暇
年末年始休暇
慶弔休暇
傷病休暇、
産前・産後休暇、育児休暇、子の看護のための休暇
介護休暇
特別休暇
6 ※副業・兼業不可
勤務地

<Deckers Japan 本社> 東京都渋谷区恵比寿 恵比寿ガーデンプレイス 15階

東京都

募集拠点

Deckers Japan 合同会社

東京都渋谷区恵比寿恵比寿ガーデンプレイス 15階

企業情報
会社名 デッカーズジャパン合同会社
設立 2009年2月
本社 〒150-6015
東京都渋谷区恵比寿4-20-3 恵比寿ガーデンプレイスタワー15F
代表(職務執行者) ジェネラルマネージャー リン・ジョアン
事業内容 - 靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等の販売、卸売及び輸入
- インターネットを利用して、靴、かばん、ベルト、皮革製品、アパレル製品、服飾雑貨品、織物、アクセサリー等を通信販売すること
- 前各号に付帯関連する一切の業務
取扱ブランド UGG®, HOKA®, Teva®
取引銀行 香港上海銀行 東京支店
みずほ銀行 日本橋支店
親会社 Deckers Outdoor Corporation  (NYSE上場 Code:DECK)
http://www.deckers.com/

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